The Experience

An “In Love” Bride is traditional at heart with an open mind when it comes to new trends and statement designs.

She may not know what she wants, but she’ll know when she finds it.

At Dress in Love we want you to have the dress shopping experience you have always dreamed of, shared with those who are important to you. An experience which creates happy memories as part of the build up to the best day of your life.

Selected Gowns

We have carefully & thoughtfully selected a collection of fresh, inspiring gowns from some of most exciting British designers for you to try on in the privacy of  your personal appointment, with the help of a caring, intuitive Bridal Stylist.

The Boutique

Dress in Love is a  bright, contemporary wedding dress shop full of love, fun & pretty things. With a spacious dressing room & a comfy seating area for your guests, we will do our very best to put you at ease so that you can really enjoy your time in the boutique.

Located in the beautiful historic market town of Hertford, our boutique is easily accessible from across Hertfordshire, Bedfordshire, Cambridgeshire, Essex and London. Just 15 minutes form the M25 (j25) by car, there is plenty of parking in town. There are also two train stations serving Hertford.

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Unique Services Not Found Anywhere Else

Dress in Love is the only wedding dress shop in the UK to include award winning British designer bridal gowns alongside tailor-made ATOL protected honeymoons and destination weddings.

In addition to our collection of fabulous gowns we offer all of our “In Love” Brides a whole host of services & experiences to make you feel truly special. From our Bespoke Honeymoon Service to our Bridal Styling Appointments with our Hair & Makeup Artist, we promise to take care of you every step of the way.

There are many decisions to be made when planning a wedding but two areas require more expert advice than most, the bride’s gown and the honeymoon. At Dress in Love we have the experience, passion and expertise to be able to guide on your journey.

Our Pledge

Have a look through the site to learn more about our gorgeous gowns, the amazing designers we work with and My Promise To You, if you choose to become an “In Love” Bride